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Gold may be easily told! The Kharkiv stylist Marina Loseva designs the new collection of ladies’ wear for western firm. About 30 models of jeans and other wear will come on Ukrainian shops in Autumn 2006. The Europeans should get accustomed to Ukrainian designers as fashionists.
The contract with world known trade mark is signed already, though the name of it is closed yet. The stylist Marina Loseva has no ready outlines yet but she says that there are a lot of ideas. The branded finding is the Ukrainian embroidery on denim. In the future collection the ethnic motives present, though the wear would be not only denim. Marina designs not only dresses but the fabric and trimming too.
Marina Loseva, stylist: “We realize already the direction we will move in – I mean art and stylistic decisions. Now we started the most pleasant stage, the stage of outlining”.
The only gear of fashion development in Ukraine is the contests and fashion shows, Marina Loseva tells. The stylists sign the contracts with European companies on such forums frequently.
Marina Loseva, stylist: “When the Frenchmen go to Ukraine to sew their coats on some factory, they come for our hands. When people go to us to order design and agree to logo our name or the name of our studio on their brand – they come for our brains”.
Every year the skill of domestic stylists grows in geometrical progression, Marina Loseva tells. Now the creative ideas of Ukrainian stylists rate almost as high as the ones of Italian fashionists.
// 09.12.2005 19:47
News URL: http://news.mediaport.info/eng/society/2005/1716.shtml
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